These trends have resulted in the adoption of a variety of adblock technology, privacy blockers, and ad tracker blockers, each with a unique purpose and features.
Many are eager to have more control over their web experience, and consensual options for engaging with websites they enjoy. Additionally, as businesses continued to seek creative ways to get their digital ads viewed, consumers felt many ads were annoying, misleading, overwhelming, or just poorly designed. Innovations in user behavior tracking, ad serving, AI, and data collection have allowed businesses to better target and personalize their offers, as well as collect much more data about consumer behavior, intent, and web history.Īs a result, online users are paying closer attention to how far companies have gone to collect and use visitor data, and what requires overt privacy consent. The internet harbors an unlimited amount of data and is a primary gateway used by businesses to grow relationships with potential customers. At the heart of each, however, is a user consent-driven approach to the relationships between sites and visitors. Ad blockers, tracker blockers and privacy blockers each have a core focus, but the lines are blurring as feature sets grow and consumers become more aware of their options.
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